Performing a competitor SEO review is a essential step in evaluating your position against others in your industry. It enables you to uncover what’s working for your competitors and which areas need enhancement to gain more visibility in search engines. Begin with pinpointing your main competitors. These aren’t necessarily the largest companies but the websites that rank well for the keywords you’re targeting. Employ solutions including Google Search or competitive intelligence software to identify the top-ranking domains on the first page for your most important keywords.

Once you have your list, analyze their on-page SEO. Look at their meta titles, snippet copy, content structure, and how they use keywords naturally in their content. Take note of content length and structure. Do they incorporate bullet points, images, or videos? Do they refresh their pages frequently? These details can reveal patterns about what both Google and visitors value.

Next, examine their link profile. Use backlink analysis tools to see who is referring traffic via backlinks. Look at the credibility and topical fit of those linking domains. Are these high-domain-authority platforms in your niche? Look for recurring trends. Do many links come from blogs, directories, or news sites? This can shape your backlink acquisition plan.

Check their technical SEO health. Use tools to identify technical flaws like broken links, poor page speed, or mobile responsiveness problems. Even minor glitches can reduce crawl efficiency, so if your competitors are fixing these, you should too. Also, look at their information architecture. Is it clearly organized? Do they have a clear hierarchy of pages?

Be sure to evaluate their content strategy. What topics are they covering that you’re not? Are they answering questions your audience has? Use tools like Frase, Clearscope, or SurferSEO to find keyword opportunities they’re ranking for that you’re missing.

Lastly, track their online community engagement. Are they engaging with followers? Do their posts get liked, retweeted, and discussed? While social signals aren’t a direct ranking factor, they often signal content that drives traffic and authority.

Document every insight in a competitive analysis dashboard. Refresh it regularly to track their progress over time. Use this data to fine-tune your content and link building. Competitive SEO analysis isn’t about replicating tactics. It’s about learning from them so you can surpass their results with better content, stronger backlinks, 横浜市のSEO対策会社 and a optimized, customer-centric platform.