When developing a streamlined project brief, the goal is to communicate all essential information to the design team without cluttering the page. A clearly written one-page brief acts as a guiding star for the entire project. Begin by clearly stating the project name and the organization behind it. This sets the stage.

Specify the core goal. What’s the ultimate aim? Do you want to boost registrations? Enhance visibility? Boost revenue? Be specific. Vague goals lead to vague designs.

Provide key insights of the target audience. What defines them? What’s their age range? What do they care about? What challenges do they face? How do they interact with similar products? This guides visual decisions to speak directly to users.

Identify non-negotiable copy that cannot be omitted. Examples include: messaging hooks, value propositions, or CTAs. Avoid listing every single piece of text, but highlight what’s non-negotiable.

Clarify what’s being produced. Do you need: a landing page, a Facebook ad, or a poster? Make sure this is clear. Be sure to list any technical constraints, such as file formats, exact sizes, or system restrictions. When brand rules apply, like color palettes, type hierarchy, or brand найти дизайнера mark rules, include those references. Even a simple note like "maintain current visual identity" can be sufficient.

Mention the deadline and any key milestones. Scheduling is frequently the primary hurdle, so being upfront about when the project needs to be done helps set realistic goals. If approvals are required from others, list their roles.

Include a reference box for visual guides. A screenshot or URL of a similar project can replace paragraphs of description.

Keep the language simple and direct. Ditch the fluff. Each word must earn its place. If something doesn’t help the designer understand the goal or constraints, remove it. It’s not about volume, it’s about equipping designers to begin with clarity.

Review the brief with your team before sending it out. Does it cover the basics? Who? If nothing’s missing, you have a solid foundation for success.