While exploring freelance marketplaces you might come across portfolios that look impressive at first glance but turn out to be misleading or completely fake. Spotting these early can save you time, money, and frustration. Here are some quick ways to tell if a portfolio is genuine.

Start with a close look at visual cohesion Real freelancers typically develop a signature approach over time. Should you notice drastic shifts in design language—like a sleek website design next to a poorly aligned logo and a mismatched color scheme—it might be a sign that the work was copied or fabricated. Genuine portfolios usually have a cohesive thread that reflects the creator’s voice and skills.

Scrutinize the narrative behind each sample Fake portfolios often lack context. Ask yourself: Was there a defined challenge to solve? Was there a client brief? Are there traces of iterative refinement? Real projects include background information, the process followed, and the outcome. If no project reveals any hurdles with no mention of constraints, iterations, or client feedback, it’s a red flag.

See if real brands are named Do the projects mention real clients or найти дизайнера companies? A fake portfolio might use generic labels like "Client A" or "E commerce Store" without names, websites, or case study links. If major brands are listed as clients try searching for those projects online. Authentic projects are featured on client platforms in press releases, or in industry publications.

Pay attention to dates and timelines A portfolio that shows ten major projects completed in the last three months is suspicious. Real freelancers need time to research, design, revise, and deliver. Track the development across seasons If all projects have the same upload date or are clustered in an unrealistic timeframe, it’s likely fabricated.

Test for originality Use image search tools to upload screenshots of the work shown. You might find that the designs are stock templates, reused from other websites, or pulled from design galleries. Many fake portfolios copy from Dribbble or even competitor sites without permission.

Finally, look for interaction A real freelancer will often have testimonials, client reviews, or even video walkthroughs of their work. If no voices or stories accompany the work with no voice from clients or any mention of collaboration, it’s a weak signal of authenticity.

Go with your gut If something feels too perfect or too easy, it probably is. Take the extra minute to dig deeper A genuine portfolio tells a story—not just a showcase.