Leaving favorable feedback is a effective strategy to help merchants grow and enhance community trust. However, it’s essential to follow community guidelines to uphold fairness. Most review sites have firm policies against inauthentic ratings, incentivized feedback, and misleading claims because they distort market fairness.

To offer authentic opinions, begin by only reviewing items you’ve personally used. Your opinion must reflect your true experience, never a hypothetical situation. Be detailed—note customer service responsiveness. These details increase value and signal authenticity.

Avoid receiving compensation for endorsements unless the platform has a disclosed program and you publicly acknowledge the benefit. Never reviewing competitors or using multiple profiles to manipulate rankings. Use one verified account and only post when you have real insight.

When in question, check that the help center or reach out to customer support. Above all, your purpose is to assist others, not to exploit the platform. Thoughtful, sincere feedback strengthen community trust and improve consumer confidence. By practicing ethical standards, you positively contribute—all while protecting your account.