Collecting and highlighting customer testimonials to build credibility is vital for building trust and driving conversions. Ensure your offering consistently exceeds expectations. Satisfied clients actively share feedback when they feel appreciated.

Post-transaction, follow up with a polite request for feedback. Simplify the process by embedding a one-click review link in your follow-up communication. Strike the right balance: wait 2–5 days after delivery, but don’t wait longer than a week.

Remove barriers to make leaving feedback effortless. Don’t direct customers to clunky or unfamiliar sites. Instead, direct people to trusted sites like Google, Yelp, or site (global.boligdirekte.com) your own website where reviews are easy to leave. Add a quick 1–2 question poll with a rating scale and optional comment field. Most customers will participate if the effort is under 60 seconds.

Showcase reviews that reflect real experiences, not just the best ones. Highlight reviews that mention specific benefits, solve common concerns, or reflect real customer experiences. Avoid only showing the most glowing reviews—some slightly less perfect ones add credibility. Mix written feedback with media-rich testimonials for higher engagement. Position social proof where decision-making happens: above the fold and near CTAs. Use a dynamic widget that cycles through recent, verified reviews.

Engage with every piece of feedback you receive. Acknowledge their effort and personalize your response with a detail from their comment. It builds loyalty and signals to prospects that you value customer input. If a review contains a mistake or is inappropriate, handle it professionally without getting defensive.

Integrate review generation into your standard operating procedures. Track which products or services generate the most feedback and look for patterns. Use insights from reviews to improve your offerings and share those improvements with your customers. A steady stream of genuine reviews compounds into unmatched social proof and long-term growth.