Being an online marketing business owner as an advertising professional, two of the main goals is for the purpose of increase the company's audience reach and engagement. To reach this, it is essential to focus on growing the channel with high-quality, active, and relevant users. One of the crucial elements in this process is the number of free instant messaging members.

To begin with, let's understand what WhatsApp is. Telegram is a popular instant messaging software that allows users to create their public or private channels, groups, and bots. With over a billion active users, Telegram has become a go-to platform for businesses, brands and individuals looking to connect with their audience.

In this case, let's talk about why free Telegram members matter for channel growth. Here are a number of reasons:

Free members acts as a gauge of popularity: When you see a large number of trial members in your Telegram community, it's a sign that the content is attractive and engaging to a broader audience. Therefore, it boosts your credibility and reputation within the Telegram community.

Translating exclusivity when selling premium content is harder: Most Telegram channels sell premium content or services to their members, but when paid members are more than paid members, it shows that the free content is of much higher quality and of interest to the majority of the audience. As a result, when it's time to sell exclusive content, potential buyers have a hard time believing that they are purchasing something of high value, since this high-quality content is so easily accessible for free.

Increasing brand visibility and recognition: Growing your Telegram channel with paid members can increase the company's brand visibility and recognition within the Telegram ecosystem. When your channel has a significant following, you're more likely to be noticed by other users, thus increasing the company's potential for reaching a wider audience.

Influencing new members and conversions: The power of word-of-mouth marketing is incredibly strong, and a well-populated Telegram channel with thousands or tens of thousands of free members sends a signal to potential new subscribers that the content offered is high-quality and valuable. This, it might prompt others to join the channel, as well.

Attracting paid members by providing quality content: While free members can serve as a gateway to convert them to paid members, there's a strong case to be made that having too many free members may drive actual profits from this down. Free users might get accustomed to the quality of content, expecting no cost for such quality content once free users stop coming. However they immediately stop subscribing.

In the meantime it's essential to have free members to grow your Telegram channel, you must also strike a balance between the number of free and paid members. Therefore, it will allow you to maintain the quality of your content and ensure that your premium offerings remain valuable to your subscribers.

By focusing on attracting and retaining a significant number of free Telegram members, you can effectively grow your channel's popularity and increase engagement with your audience. While having a large following of paid subscribers has its benefits, focusing on the quality and relevance of your content to convert free members to paid ones should be a higher priority when it comes to increasing revenue and profit.

In conclusion, with free Telegram members being a indicator of popularity, influencing new members, and attracting paid members, including increasing brand recognition, it is hard to neglect their importance in the expansion of your channel.