As companies operate in an increasingly competitive and market-driven environment, they must prioritize understanding their customers' needs and expectations to deliver high-quality products and services. Prioritizing Customer Expectations Critical to Quality (CTQ) Attributes or Critical to Quality (CTQ) Tree is a key mechanism for categorizing the qualities that have a significant impact on customer satisfaction and success, hence defining success for your organization.

A CTQ Tree is usually constructed by identifying and categorizing all critical to quality attributes of products, services, or services. This process typically begins by asking questions such as:

1. What are our customers looking for?
2. What motivates them to choose us over our competitors?
3. What issues would make them dissatisfy with our offerings?

The answers to such questions will help identify 4 types of CTQ attributes that are important in determining customer satisfaction.

1. Major CTQ attributes
This specifies the major categories that impact customers' choices, such as, Cost.
Pricing is the major factor that contributes to customer satisfaction. This means that if the price does not fit their budget, the customer will be forced to walk away and look at other options.

2. Minor CTQ attributes
Minor CTQ's constitute other categories that further influence customer satisfaction. One instance of minor CTQ is Product Presentation. Customers prefer Product Branding that is light in weight. The perceived importance of such details is directly compared to major attributes.

3. Hidden CTQ attributes
Hidden Traits does not fit into obvious categories of major and minor. Features such as easy communication. Quick customer response time is something that we all appreciate and as such, are one of the attributes that matter. These are hard to judge beforehand and considerably affect customer satisfaction.

4. Unique CTQ attributes
Their are also a number of unique categories of attributes that can make or mar one's brand. Word of mouth. These are special characteristics which contribute greatly to how efficient a company performs.

Considering the CTQ Attributes as mentioned above, there are a seven key actions to perform to create a CTQ tree.

1. Identify Service Design.
2. Conduct Technical Review.
3. Collect Customer Input.
4. Identify Major CTQ's
5. 3 Additional Steps Identifying Minor CTQ Attributes.
6. 7. Document the tree 5S for improvement shared use.

Creating a CTQ tree needs Quality Control the product or services, identifying major categories as well as minor categories of attributes on performance. Therefore, CTQ enables one to make correct strategies which will most likely guarantee successful product creation.